Apriyanti, Yansi Siti
(2022)
Analisis Manajemen Syariah Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Online Di Masa Pandemi Covid-19
(Studi Kecamatan Cibungbulang Kabupaten Bogor).
Bachelor thesis, Institut Agama Islam Sahid Bogor.
Abstract
Covid-19 has forced the government to implement a regulation, namely PSBB (Large-Scale Social Restrictions) which limits business actors from doing outside activities. Meanwhile, consumers switch to buying their needs by shopping online to avoid eye contact between sellers and other consumers. Therefore, the purpose of this study is to analyze the effect of product quality, price, promotion and service quality on increasing online sales during the Covid-19 pandemic. After that, it is reviewed based on sharia management to provide several benefits, provide a good basis for repeat purchases and create customer loyalty, and form a word of mouth recommendation that is profitable for the company. This study is a quantitative study with a sample of 75 people obtained from the total population of the entire community of Cibungbulang District, Bogor Regency, using the Tabachic & Fidell method, while the sampling technique used probability sampling with simple random sampling technique. The independent variables consist of Product Quality (X1), Price (X2), Promotion (X3) and Service Quality (X4) while the dependent variable is Online Sales Increase (Y). Method of data analysis using multiple linear regression with F test and T test, test validity and test reliability. From the results of this study, it can be seen that the variables of product quality, price, promotion and service quality have a positive and significant effect partially or simultaneously on increasing online sales. Service quality is the most dominant variable influencing the increase in online sales during the Covid-19 pandemic.
Key word: Product Quality, Price, Promotion and Service Quality, Online Sales Increase, Sharia Management
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