Analisis Manajemen Syariah Dalam Strategi Pemasaran Bisnis Pada Pt. Kandakawana Sakti Kabupaten Bogor

Fahrudin Muhamad, Anggi (2020) Analisis Manajemen Syariah Dalam Strategi Pemasaran Bisnis Pada Pt. Kandakawana Sakti Kabupaten Bogor. Bachelor thesis, Institut Agama Islam Sahid Bogor.

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Abstract

Anggi Muhamad Fahrudin, Analisis Manajemen Syariah Dalam Strategi Pemasaran Bisnis Pada PT. Kandakawana Sakti Kabupaten Bogor. Under the guidance of Mr. H. Rully Trihantana, S.Si.,M.Si and Mr. Bayu Purnama Putra, S.E., M.Si. With the state of the country's economy, which is growing and growing rapidly that provides the company with the opportunity to continuously increase the sales turnover of the products that each company has with the determination of a satisfactory marketing strategy for its consumers. A company in this day and age has implemented many marketing strategies using technology that suits its sophistication, but not in spite of the company's widely used marketing mix of theories according to Tjiptono namely Product, Place, Price, Promotion but not in spite of islamic principles for Muslim companies. In Islam it has also been explained that in the marketing of aspects of the law it is permissable, unless there is evidence that forbids it. The most important thing in marketing in accordance with sharia principles is to ban all forms of false transactions that will have a devastating impact on others such as usury, fraud, gharar and so on in accordance with business management in Islam. The purpose of this research is to determine and analyze marketing strategies conducted by PT. Kandakawana Sakti using data analysis techniques in the form of descriptive SWOT analysis using a qualitative approach that is not in the form of numbers, but in the form of a series of information excavated from the results of the study. The data obtained from the results is then analyzed using SWOT analysis to find out what the strengths, weaknesses, opportunities, and threats of marketing strategies are carried out by the company. As for the results of the research as in cartesius diagram that the company is in quadrant I, i.e. aggressive with the implementation of Growth Oriented Strategy strategy which means a favorable situation for the company. Where, the company has the power so that it can take advantage of existing opportunities. Based on the research that has been done, then there are some suggestions for pt. Kandakawana Sakti to apply innovation and variety both in terms of process and marketing, so as to provide attractiveness for consumers and the company adds more partners because it is able to increase sales turnover. For further researchers, the results of this study can be continued by developing other research on marketing strategies with swot analysis approach or other approaches Keywords: Marketing Strategy, Sharia Business Management, SWOT Analysis

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