Nuraeni, Intan and Palupi Muslikhah, Febri and Lestari, Hana (2022) Pengaruh Brand Ambassador Terhadap Minat Beli Followers Instagram Tokopedia. JURNAL SAHID DA'WATII, 1 (1). pp. 1-6. ISSN e-ISSN : 2961-9785p-ISSN: xxxx-xxxx
![[img]](https://repository.inais.ac.id/style/images/fileicons/text.png) |
Text
2022 Intan Nuraeni et.al Pengaruh Brand Ambassador Terhadap Minat Beli Followers Instagram Tokopedia.pdf Restricted to Registered users only Download (159kB) |
Abstract
Thisstudy discusses the influence of brand ambassadors on buying interest in the followers of the Tokopedia Instagram account. The purpose of this study was to determine how much the relationship, influence and contribution of brand ambassadors to buying interest in the followers of the Tokopedia Instagram account. This type of research is a quantitative study with a correlational method. The correlational method used in this study is correlation and simple regression. This study shows a very strong positive relationship of 0.861 and has a significant positive effect of 0.000, while the contribution of brand ambassadors to purchase interest is 74.1%.Keywords:brand ambassador; buying interest;Tokopedia;Instagram;advertising
| Item Type: | Article | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Additional Information: | JURNAL NASIONAL | ||||||||||||
| Subjects: | 550 Ilmu Ekonomi > 560 Ilmu Ekonomi 660 Ilmu Seni, Desain, dan Media > 700 Ilmu Media |
||||||||||||
| Divisions: | Fakultas Ilmu Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam Fakultas Ilmu Tarbiyah dan Kependidikan > Pendidikan Guru Madrasah Ibtidaiyah LPPM IAI Sahid Bogor |
||||||||||||
| Depositing User: | trisia amalia | ||||||||||||
| Date Deposited: | 11 Jan 2024 04:34 | ||||||||||||
| Last Modified: | 11 Jan 2024 04:34 | ||||||||||||
| URI: | http://repository.inais.ac.id/id/eprint/303 |
Actions (login required)
 |
View Item |
