Nirwana, Testa Pradia and Sari, Siska Permata (2022) Peran Promosi Perguruan TInggi Melalui Iklan dan Public Relations terhadap Keputusan Mahasiswa Memilih Kampus Institut Agama Islam Sahid Bogor. JURNAL SAHID DA'WATII, 1 (2). pp. 8-15. ISSN e-ISSN : 2961-9785 p-ISSN: xxxx-xxxx
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2022 Luthfy Rijalul Fikri et.al Perbedaan Intensitas Komunikasi Tipe Kepribadian Extrovert dan Introvert melalui Media Sosial Whatsapp di Institut Agama Islam Sahid Bogor.pdf Restricted to Registered users only Download (175kB) |
Abstract
This study aims to determine the role of marketing promotion carried out by the Sahid Bogor Islamic Institute (INAIS) through advertising and public relations in attracting prospective new students, as well as knowing the student's decision to choose the Sahid Bogor Islamic Institute. This study uses qualitative methods with data collection techniques through observation, interviews, and documentation. The informants in this study were marketing staff and new INAIS students. The results of this study indicate that marketing promotions carried out by INAIS are through advertisements using conventional media and new media. Advertisements through conventional media are in the form of banners and brochures, while advertisements through new media use platforms such as YouTube, Instagram, and websites. Public relations activities carried out by INAIS include visits to potential high schools/vocational schools, as well as holding activities in collaboration with these schools. Several informants who were new students of INAIS admitted that they were interested in becoming students at INAIS because apart from being close to their domicile and affordable tuition fees, they were also interested in advertisements through new media that featured advantages such as available majors, active student activities, achievements, and scholarship offers. Keywords: Marketing promotion, advertisement, public relations
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| Additional Information: | JURNAL NASIONAL | |||||||||
| Subjects: | 660 Ilmu Seni, Desain, dan Media > 700 Ilmu Media > 703 Broadcasting (Penyiaran) 660 Ilmu Seni, Desain, dan Media > 700 Ilmu Media 660 Ilmu Seni, Desain, dan Media > 700 Ilmu Media > 702 Televisi |
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| Divisions: | Fakultas Ilmu Dakwah dan Komunikasi > Komunikasi dan Penyiaran Islam LPPM IAI Sahid Bogor |
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| Depositing User: | trisia amalia | |||||||||
| Date Deposited: | 21 Dec 2023 03:11 | |||||||||
| Last Modified: | 21 Dec 2023 03:11 | |||||||||
| URI: | http://repository.inais.ac.id/id/eprint/239 |
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