Mursyidah, Azizah and Purnama, Bayu and Suryani, Ermi (2022) Strategi Pemberdayaan UMKM di Desa Agrowisata Tegal Waru Farm Land. Jurnal Pengabdian UMKM, 1 (2). pp. 121-124.
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2022 AZIZAH MURSYIDAH et.al STRATEGI PEMBERDAYAAN UMKM DI DESA AGROWISATA TEGAL WARU FARM LAND.pdf Restricted to Registered users only Download (380kB) |
Abstract
This research was conducted to determine the strategy implemented by one of the micro, small and medium enterprises (MSMEs) in Tegal Waru Farm Land village. The object of this research is MSMEs. The method used in this research is a qualitative method with a descriptive approach. Based on the research results, it was found that the business strategy used was to focus on selling products from local MSMEs, starting to use the internet and social media to market their products, which was very appropriate and useful. Thus, the conclusion of this research is that to maintain the continuity of small businesses (MSMEs), the use of the internet and social media is a very appropriate strategy to improve the welfare of local communities.
| Item Type: | Article | ||||||||||||
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| Additional Information: | JURNAL NASIONAL | ||||||||||||
| Subjects: | 550 Ilmu Ekonomi > 570 Ilmu Manajemen > 571 Manajemen 550 Ilmu Ekonomi > 570 Ilmu Manajemen > 574 Pemasaran |
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| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Manajemen Bisnis Syariah Fakultas Ekonomi dan Bisnis Islam > Perbankan Syariah LPPM IAI Sahid Bogor |
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| Depositing User: | trisia amalia | ||||||||||||
| Date Deposited: | 14 Nov 2023 03:06 | ||||||||||||
| Last Modified: | 16 Nov 2023 05:28 | ||||||||||||
| URI: | http://repository.inais.ac.id/id/eprint/170 |
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